This study is aimed at describing the three main comparative law models for explaining the economic protection of the right to one’s image (intellectual property right, personality rights and a hybrid right consisting of personal and economic attributes). It will then analyze the main elements of the regulations on the right to one’s image in Latin America, specially focusing on acts of commercial exploitation, and it will finally try to connect the Latin American reality with the existing theoretical models.


The right to one's image commercial exploitation of personality rights comparative law