The purpose of this article is to address aggressive practices directed at the consumer in Chilean law, formulating a notion of them, systematizing them from the harassment, coercion and undue influence that the provider exerts on the consumer and supporting the applicable protection. To achieve this purpose the dogmatic method and the examination of comparative legal systems that discipline them both in consumer and unfair competition, as well as Law N° 19.496 of the protection of consumer rights (LPC) has been used. The main result is to provide a notion of them, formulate a taxonomy and draw the scope of the protection that the consumer can activate against commercial practices that appear their right to freely choose a good and/or service.


Commercial practices Aggressive practices Consumer's freedom of choice Consumer protection